Free tool · For doulas and agency owners
Doula Business Diagnostic
Answer ten quick questions about inquiries, consultations, pricing, your calendar and admin. The diagnostic groups your answers into the two or three areas to work on first, gives one concrete first step for each, and prints a short brief you can bring to a consultation.
- Free
- No signup or email
- Works right on this page
- Nothing you enter is sent anywhere; saving is your choice
The five areas
Most sticking points in a doula practice fall into five areas, and the questions are written to separate them:
- Getting enough inquiries: where clients come from and whether enough families find you.
- Turning inquiries into clients: what happens between the first message and a signed contract.
- Pricing: how you set your prices and whether they cover the hours a client really takes.
- Capacity and sustainability: a calendar that is too full, or work that keeps spilling past what you planned.
- Systems and admin: intake, contracts, invoices and tracking that eat into your week.
How to read your result
Each answer points toward one or two areas, or none. The diagnostic lists up to three areas in the order your answers point to them, and gives one concrete first step for each: something you could do this week. It shows no score and no numbers, because it is not grading you or your business. If nothing stands out, it says so.
Bringing your brief to a consultation
The printed brief lists your focus areas, the matching topics from the consultation page (client attraction and retention; pricing, systems and scalability; building a sustainable business), your one-line frustration if you added one, all ten answers and space for your own questions. Bringing it means the hour starts with what matters to you.
What a consultation is
BBU’s consultation page describes a private one-on-one session with Anna Rodney, live on Zoom, one hour long, for doulas and doula agency owners who want to grow their career, attract and keep clients, build a sustainable business or strengthen a team. The diagnostic is free and separate; it does not book anything and makes no promise about what a consultation will produce.
After the diagnostic
Start with the first step for your top area this week. Pair it with the free tools that fit: the Doula Rate & Package Calculator for pricing, the Doula Agency Startup Planner if you are building a team, and the Mentorship Session Planner if you are joining a cohort. Run the diagnostic again in a few months; if the areas it points to have changed, that is a useful sign of what moved.
Questions people ask
Is this a score?
No. It groups your answers into focus areas; it does not grade you or your business.
What happens in the consultation?
BBU’s page describes a private one-hour session with Anna Rodney, live on Zoom, on growing your doula career or agency.
Will it tell me how much I will earn?
No. No earnings projection is made anywhere on the page.
Are my answers stored?
Only if you choose. Nothing is sent anywhere. They stay on this page until you print or close it, unless you press “Save on this device,” which keeps a copy in your own browser.
Sources
- Birth & Baby University. The One-on-One Consultation information page (linked above). Checked October 9, 2026.