People
Hiring and leadership. Build and guide your team.
Care for families.
Make room to lead.
Doula Agency Owner Mentorship with Anna Rodney. Work on hiring, leadership, client experience and the systems behind your care.
Explore agency mentorship
Hear from agency owners
Two agency owners describe the program in their own words. Captions are available on each player.
Work on the business
behind the care.
Bring the decisions that take up your day. This mentorship focuses on the realities of operating a doula agency.
Clients
Sales and client experience. Work on the path from an inquiry to consistent care.
Operations
Systems and processes. Find a more manageable way to run the work.
You, as an owner
Burnout and profitability. Make room to lead your business.
Live agency mentorship
- Program
- 5 weeks
- Weekly live session
- 2 hours
- Program price
- $1,000
See the full program, dates and enrollment
Enroll nowFor the stage
you’re working through.
Considering an agency
You have more referrals than you can take and are working out what building a team would mean.
Grow your agencyDoula and owner
You’re balancing client care with administration and the responsibilities of running an agency.
Grow your agencyEstablished owner
Your agency is running, but too many decisions still depend on you.
Thrive as an agency ownerEvery way to work
on your agency.
Three ways to work on your agency, each with its own page and its own price, and your team can train through BBU.
Thrive as an agency owner
Become an affiliate
Anna RodneyFounder & lead faculty
Master’s degree in education
Anna spent more than a decade teaching special education before focusing on birth and baby education. She has supported families and mentored doulas since 2013.
- Newborn Care Specialist
- Lactation Educator and Lamaze Instructor
- Happiest Baby on the Block parent educator
Former Hypnobirth instructor.
Read Anna’s full backgroundFrom agency owners in the program
Testimonials from agency owners.
“Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. If you have goals for your agency and don't know how to make it happen, join.”
“Getting my systems updated was the most beneficial. I needed to update my onboarding process, and Anna shared fantastic ideas on how to do that. My agency had its best year of growth last year — by a lot!”
“A COMPLETE game changer. It gave me the confidence to step fully into the role of agency owner instead of juggling client work and leadership — and to build something sustainable.”
“Anna was so generous with sharing systems”
More about agency mentorship
Where the program comes from, who it is for and the other ways BBU supports agency owners.
You built an agency so you would not have to do everything yourself
Instead you became the owner, the intake coordinator, the scheduler, the recruiter, the marketer and the emergency contact. If your agency cannot function without you for a week, you do not have freedom yet – and more families will not fix an agency that is not built to handle growth.
Where this comes from
This program is taught from having built a large doula team and the administrative infrastructure that runs it – not from theory. The bottleneck stories you will recognize are ones we have worked through ourselves.
Two starting points
If you are a doula turning away more referrals than you can take, you may already have the beginnings of an agency. If you are already running one and everything still lands back on your desk, the work is different but the program is the same. Both are covered, and each cohort has room for both.
Bringing your team with you
If the constraint is doulas rather than families, Agency Owner Package trains and certifies your team so you can say yes to work you are currently handing away.
Where this pathway leads
More from BBU
- Agency Owner Mentorship Twelve doulas, one admin, and the systems that let you stop being all of them.
- Agency Owner Package Train and certify your team so you can take on the families you are turning away.
- One-on-One Consultation A direct working session on your agency, your numbers and your bottlenecks.
- Build and Grow Your Doula Business Start or grow your agency – the foundations, written down.
Enroll in the
spring 2027 cohort.
Five weekly live sessions with Anna Rodney on hiring, clients, systems and leadership. Tuesdays, 12 to 2 p.m. Central, April 6 to May 4, 2027. $1,000 includes the workbook and one year of access to resources and the group.
Anna founded Chicago Family Doulas and Birth & Baby University. This program brings her agency experience to your hiring, sales, systems and leadership questions.
