For agencies · Established owners

Stop being the person your agency
depends on.

You built an agency so you would not have to do everything yourself. The Agency Owner Package is for owners who want to train a team as well as work on the business: 16 BBU doula trainings to resell or share, two editable onboarding trainings, mentorship, two private sessions with Anna and ten prenatal workbooks.

A smiling woman in a kitchen holding up the Postpartum Doula Training and Labor Doula Training workbooks

Hear from agency owners

Two agency owners describe the program in their own words. Each frame is the same size. Captions are available on each player.

Kristin Revere, an agency owner of eleven years, on what the small group gave her and why she would join again.
Stephanie Heintzeler, founder of The New York Baby in New York City, on the September 2026 cohort.

This is for you if

  • You are the owner, scheduler, recruiter, marketer and emergency contact
  • Every problem in the agency eventually lands back on your desk
  • You have not enough families, not enough doulas and too much admin
  • You want to grow the agency and get your life back

Better systems, not more of your time.

Anna founded Chicago Family Doulas and Birth & Baby University. This program brings her agency experience to your hiring, sales, systems and leadership questions.

Read Anna’s full background

The package.

Training for your team, mentorship and private time with Anna.

Agency Owner Package

Are you ready to build or grow your doula agency?

Do you feel overwhelmed with everything?

Grow my agency now

Growth for your team

A doula in a Chicago Family Doulas shirt cradling a sleeping newborn in a bright nursery

Doula trainings and team onboarding presentations

Growth for you

A team member taking notes beside a tablet during an online training

Agency owner mentorship program and one-on-one with Anna Rodney

Growth for your business

A smiling instructor holding a Prenatal Visit workbook

Prenatal workbooks, and ALL of this leads to sustainable growth

A smiling instructor at a desk with a computer and training workbooks

The tools behind my success:

  • Since 2010, I’ve been developing powerful tools and trainings, and I’m excited to finally make them available for purchase!
  • This is a major opportunity to save yourself hundreds—if not thousands—of hours while adding incredible value to your business.
  • These are the exact resources I created for my doula team at Chicago Family Doulas to ensure they’re delivering up-to-date information, providing exceptional care, and offering comprehensive client meetings. Most importantly, they help me feel confident and protected as an agency owner.

Grow my agency now

A learner at a table with a tablet showing the Cross Certification Postpartum Doula Training and an open workbook

16 Birth & Baby University doula trainings

16 Birth & Baby University doula trainings, which you can resell to your team at full price or a discounted rate—you choose how many of each training to include. Valued at $8,800, this package not only equips your team to be certified, confident, and truly prepared, but it also gives you the opportunity to earn a $3,800 profit while accessing these incredible offerings.

A doula coaching a pregnant parent through breathing during labor

2 fully customizable onboarding trainings

Each 3 hours long and editable in Canva. These trainings are designed specifically for your birth doula and postpartum doula teams, helping ensure they’re fully prepared to support your clients with confidence. They’ve been a game changer for us, dramatically reducing both time spent onboarding and potential issues down the line.

An instructor smiling at a laptop during an online mentorship session

5-week Doula Agency Owner Mentorship Program

Propel your agency through this transformative program which covers everything you need to know to run a thriving doula agency. It’s been a true game changer for every mentee who has participated.

A smiling instructor in a Birth & Baby University shirt working at a laptop

2 personalized 1:1 sessions with me

—each lasting 90 minutes. These sessions are your opportunity to ask any and all questions, troubleshoot challenges, and get tailored guidance on starting or growing your doula agency.

A couple reviewing a birth plan workbook together in their living room

10 beautifully designed prenatal workbooks

Perfect for your team of birth doulas to use during prenatal visits. These workbooks enhance the value of your labor packages and prenatal meetings, offering structure, professionalism, and added support for your clients. Need more? Additional copies are available at an affordable $15 each.

What agency owners say about the package:

Amanda K.

I knew that an investment in this would save me years of time!

“Because of this agency package, I realized the potential of my agency and I also immediately knew that I needed her support and guidance. What she has done with her agency is not only professional, but it’s unbelievable. She maintains such an incredible process and has created resources that would take me a decade to create. I knew that an investment in this would save me years of time!”
Joanna C.

Investing in Anna’s mentorship felt like the fastest way to move my business forward

“I was able to realize and learn how much potential my agency truly has. The systems and resources Anna has created are so helpful and would have taken me so long to build on my own. Investing in Anna’s mentorship felt like the fastest way to move my business forward.”
Kristin K.

Anna is down-to-earth, relatable, kind, and truly a wealth of information

“I had heard great things about Anna and Chicago Family Doulas in many of the doula Facebook groups and within the doula community. I decided to reach out to ask questions about her agency owner mentorship program and also booked a one-on-one business consultation with her. She spent a little over an hour with me, asking thoughtful questions and providing incredibly detailed guidance and answers. I couldn’t believe how much she knows. She truly understands every aspect of running an agency. She answered every question thoroughly and shared insights that I could implement immediately. Anna is down-to-earth, relatable, kind, and truly a wealth of information. After that meeting, I realized that if I didn’t sign up for the agency owner package, I would be missing out on tools that I absolutely needed. I signed up that same day, and I still can’t believe how incredible this experience has been.”
Kimberly B.

Anna is a generous wealth of info for agency owners

“Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. Her professionalism plus her warmth make everything she takes on worthy of your time and money. If you have goals for your agency and don’t know how to make it happen, join this mentorship group.”
Portrait of Anna Rodney

Anna RodneyFounder & lead faculty

Master’s degree in education

Anna spent more than a decade teaching special education before focusing on birth and baby education. She has supported families and mentored doulas since 2013.

  • Newborn Care Specialist
  • Lactation Educator and Lamaze Instructor
  • Happiest Baby on the Block parent educator

Former Hypnobirth instructor.

Read Anna’s full background

More ways to work on your agency.

One-on-One Consultation

$250 · 1 hour · live on Zoom

A private one-hour session with Anna Rodney on Zoom for doulas and agency owners who want guidance on growing, scaling and strengthening their teams.

See the consultation

From agency owners in the program

Testimonials from agency owners.

Kimberly BeplerAgency Owner · Google review
“Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. If you have goals for your agency and don't know how to make it happen, join.”
Katie N.Agency Owner
“Getting my systems updated was the most beneficial. I needed to update my onboarding process, and Anna shared fantastic ideas on how to do that. My agency had its best year of growth last year — by a lot!”
McKayla B.Agency Owner
“A COMPLETE game changer. It gave me the confidence to step fully into the role of agency owner instead of juggling client work and leadership — and to build something sustainable.”
Kristin R.Agency owner mentorship
“Anna was so generous with sharing systems”

Questions
from owners.

My agency depends on me. Where does the package start?

The package brings together training for your team, the five-week Doula Agency Owner Mentorship and two private sessions with Anna. The mentorship works on the four things an owner carries: people (hiring and leadership), clients (sales and client experience), operations (systems and processes) and you as an owner (burnout and profitability). You bring the decisions that take up your day.

Who leads it?

Anna Rodney, the founder and lead faculty of Birth & Baby University, leads the mentorship and the two private sessions.

How is the package different from the mentorship alone?

The package is $5,000 and includes 16 BBU doula trainings for your team, two editable onboarding trainings, the five-week mentorship, two private sessions with Anna and ten prenatal workbooks. The Doula Agency Owner Mentorship on its own is a separate $1,000 offer, the five-session cohort: see Grow your agency.

What does it cost?

$5,000 for the Agency Owner Package: 16 BBU doula trainings you can resell or share with your team, two editable onboarding trainings, the five-week Doula Agency Owner Mentorship, two private 90-minute sessions with Anna and ten prenatal workbooks. Additional prenatal workbooks are $15 each.

Is it a certification?

No. The package is for agency owners. It includes BBU doula trainings your team can take; the mentorship in it is for people running or starting an agency.

Other ways in

Enroll in the Agency Owner Package.

$5,000 · training seats, mentorship and private sessions.