Doula Agency Owner Mentorship
Five weekly live group sessions, Tuesdays 12–2 p.m. Central, April 6–May 4, 2027. Workbook and one year of access to resources and the group are included.
See the programFor agencies · Grow your agency
You may be closer to
an agency than you think.
If you are turning away referrals or beginning to build a team, Doula Agency Owner Mentorship is five live sessions with Anna Rodney on hiring, clients, systems and leading a team.
Hear from agency owners
Two agency owners describe the program in their own words. Captions are available on each player.
This is for you if
- You are getting more inquiries than you can personally serve
- You keep referring work to other doulas and wonder what it would mean to build a team
- You are balancing client care with administration, still on call for births and overnights
- You want to know whether an agency is realistic for you before you commit
Not a bigger calendar. Something bigger than it.
Going from doula to agency owner is not about adding more clients to your own calendar. Running an agency is an entirely different skill set, and you do not need a team already to start learning it.
Read about the programThe program.
One live cohort, led by the founder of Chicago Family Doulas and Birth & Baby University.
What you will work on.
The realities of operating a doula agency.
People
Hiring and leadership. Build and guide your team.
Clients
Sales and client experience, from inquiry to consistent care.
Operations
Systems and processes that make the work manageable.
You, as an owner
Burnout and profitability. Make room to lead.
More ways to work on your agency.
Each has its own page and its own price.
Agency Owner Package
A separate offer for owners who want to start or grow an agency and train a team: 16 BBU doula trainings to resell or share, two editable onboarding trainings, mentorship, two private sessions with Anna and ten prenatal workbooks.
See the packageOne-on-One Consultation
A private one-hour session with Anna Rodney on Zoom for doulas and agency owners who want guidance on growing, scaling and strengthening their teams.
See the consultationFrom agency owners in the program
Testimonials from agency owners.
“Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. If you have goals for your agency and don't know how to make it happen, join.”
“Getting my systems updated was the most beneficial. I needed to update my onboarding process, and Anna shared fantastic ideas on how to do that. My agency had its best year of growth last year — by a lot!”
“A COMPLETE game changer. It gave me the confidence to step fully into the role of agency owner instead of juggling client work and leadership — and to build something sustainable.”
“Anna was so generous with sharing systems”
Questions
before you start.
Do I need a team already?
No. The program is for owners and aspiring owners, including people with more referrals than they can personally serve.
When is the next cohort and what does it cost?
Five weekly sessions, April 6–May 4, 2027, Tuesdays 12–2 p.m. Central. The program is $1,000 and enrollment is open now.
Is this a doula training or certification?
No. It is mentorship for people running or starting an agency.
Can my doulas train through BBU?
Yes. BBU’s birth and postpartum doula trainings are online and self-paced.
Anna RodneyFounder & lead faculty
Master’s degree in education
Anna spent more than a decade teaching special education before focusing on birth and baby education. She has supported families and mentored doulas since 2013.
- Newborn Care Specialist
- Lactation Educator and Lamaze Instructor
- Happiest Baby on the Block parent educator
Former Hypnobirth instructor.
Read Anna’s full backgroundOther ways in
Ask about agency mentorship.
Contact BBU for current cohort details.