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A Free Live Webinar with Anna Rodney How to scale a doula agency Create a Sustainable Business · July 28, 2026
Stalled at the same headcount, doing everything yourself? Learn the systems, hiring, and leadership behind a doula agency that runs — even when you step away.
Tuesday, July 28, 2026 · 1 PM ET · 12 PM CT · 10 AM PT
What you’ll learn
A full operational roadmap for scaling sustainably — from someone who has actually built it.
What “sustainable” really means
Financial health, team health, owner well-being, and a business that can operate without you in every seat.
Foundations of a scalable agency
The pillars every growing agency needs: systems, growth strategies, and leadership.
Hiring & supporting doulas
Where to find your team and onboard them smoothly — and the retention practices that create long-term success.
Admin infrastructure
Payroll, scheduling, and client communication — and how your team represents your brand at every touchpoint.
Pricing, packages & profitability
Avoiding underpricing, protecting sustainable margins, and keeping your packages simple.
Legal & risk
Contracts, insurance, scope of practice, and certifications — the protection layer under your growth.
Client experience at scale
Maintaining high-quality client experiences — and staying memorable to families — as you grow.
Marketing for real growth
Growth through referrals, partnerships, and reputation built on real relationships, not an endless content grind.
Leadership, culture & mistakes
Values-driven teams and boundaries — plus the scaling mistakes to avoid: growing too fast, no systems, losing your values along the way.
About the session
Anna walks through the systems, hiring, pricing, and leadership behind a doula agency that scales without burning out its owner.
Meet Anna
Why agencies stall
Most agency owners hit the same walls. This session names them — and shows the way through.
You’re the bottleneck — nothing happens unless you touch it.
Growth has flatlined and you can’t tell what’s actually holding it back.
Hiring and keeping great doulas feels like a constant scramble.
You’re too busy to step away — a real vacation feels impossible.
What to expect
Who is this for?
Doula agency owners — and doulas preparing to build an agency — who want to grow sustainably without burning out.
Is there an offer?
Yes — Anna shares her 5-week Agency Owner Mentorship, with a limited-time code WEBINAR100 for $100 off (24 hours only). No obligation; the webinar itself is packed with value.
Is this really from someone who’s done it?
Yes. Anna built Chicago Family Doulas into the largest doula agency in the country and has trained 1,500+ doulas — this is operational, first-hand experience.