This webinar has taken place.
It ran on at 1 PM ET · 12 PM CT · 10 AM PT. This page is kept as an archive of what the session covered.
A Free Live Webinar with Anna Rodney How to Scale a doula agency Create a Sustainable Business August 26, 2026
Stalled at the same headcount, doing everything yourself? Learn the systems, hiring, and leadership behind a doula agency that runs even when you step away.
Wednesday, August 26, 2026 · 1 PM ET · 12 PM CT · 10 AM PT
What you’ll learn
A full operational roadmap for scaling sustainably. From someone who has actually built it.
What “sustainable” really means
Financial health, team health, owner well-being, and a business that can operate without you in every seat.
Foundations of a scalable agency
The pillars every growing agency needs: systems, growth strategies, and leadership.
Hiring & supporting doulas
Where to find your team and onboard them smoothly, and the retention practices that create long-term success.
Admin infrastructure
Payroll, scheduling, and client communication, and how your team represents your brand at every touchpoint.
Pricing, packages & profitability
Avoiding underpricing, protecting sustainable margins, and keeping your packages simple.
Legal & risk
Contracts, insurance, scope of practice, and certifications. The protection layer under your growth.
Client experience at scale
Maintaining high-quality client experiences and staying memorable to families · as you grow.
Marketing for real growth
Growth through referrals, partnerships, and reputation built on real relationships, not an endless content grind.
Leadership, culture & mistakes
Values-driven teams and boundaries. Plus the scaling mistakes to avoid: growing too fast, no systems, losing your values along the way.
About the session
Anna walks through the systems, hiring, pricing, and leadership behind a doula agency that scales without burning out its owner.
Meet Anna
Hear it from our community
Unscripted, straight from their phones.
“I called Anna when my night help became unreliable, and Anna saved the day. Within 24 hours, I had night help secured.”
“We were lucky enough to work with 3 doulas in our son’s first year. The quality of care has been top notch.”
“It was amazing to go to bed at 8 and wake up at 6 with clean laundry, cooked food, and a baby who was well cared for all night.”
“Plainly stated: we could NOT have survived having twins without the postpartum care and support we received.”
“Our doula was very experienced in postpartum care for both mom and baby. She knew exactly what to do.”
“After some tough delivery complications I knew I would need extra help. We called them the day before I was discharged.”
What agency owners say
Real reviews from Anna’s agency-owner mentorship.
“Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. If you have goals for your agency and don’t know how to make it happen, join.”
“Getting my systems updated was the most beneficial. I needed to update my onboarding process, and Anna shared fantastic ideas on how to do that. My agency had its best year of growth last year · by a lot!”
“A COMPLETE game changer. It gave me the confidence to step fully into the role of agency owner instead of juggling client work and leadership · and to build something sustainable.”
What to expect
Who is this for?
Doula agency owners · and doulas preparing to build an agency · who want to grow sustainably without burning out.
Is there an offer?
Yes · Anna shares her 5-week Agency Owner Mentorship, with a limited-time code WEBINAR100 for $100 off (24 hours only). No obligation; the webinar itself is packed with value.
Is this really from someone who’s done it?
Yes. Anna built Chicago Family Doulas into the largest doula agency in the country and has trained 1,500+ doulas · this is operational, first-hand experience.